Shaka Tea has been acquired by Irresistible Foods Group, the parent company of King's Hawaiian (known for its packaged sweet bread rolls), to accelerate the distribution and brand awareness of the Hawaii-based beverage company.
At a time when many brands are in survival mode, Shaka Tea -- ready-to-drink iced tea made from the endemic Hawaiian māmaki -- has tapped into new avenues of growth, crediting its lean business strategy and approachable price point.